Under the Canopy is a home goods brand specializing in organic cotton goods such as bedding, towels, and loungewear. With high-quality and sustainably made products that are offered at a mid-range price point, Under the Canopy seeks to make organic goods (and the comfort that comes with it) more accessible.
I worked with the Under the Canopy team to design their Marketing Emails using Adobe XD.
Welcome Email Flow
The Welcome email flow is sent to new users that sign up for Under the Canopy email newsletters. These emails provide an introduction to the brand while also offering a discount code to drive first-time purchases.
Email Templates
To make the email design workflow more efficient, I created a few commonly used templates designed for email body sections. Images and copy in each are fungible, so an infinite number of emails can be built off of these templates.
Email Newsletter Graphics
Examples of graphic design implemented in emails as hero images, featuring enticing animated imagery.
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