OVERVIEW
Tools
Figma
Adobe Photoshop
Adobe Illustrator
Adobe After Effects
LANDING PAGES
Because freelancers come from a wide range of occupations, we identified two separate target audiences for the marketing funnel. These two audiences were targeted separately with ads that drove to custom landing pages that highlighted features that are most applicable to each audience as well as a suggested membership plan tier.
Audience 1: Creators
The individual freelancer who is more likely in the starter phase of their career [social media influencers, tutors, and artists].
Audience 2: Independent Contractors
Independently contracted professionals that have more established careers but are subject to Self-Employment Tax [real estate brokers, accountants, and subcontractor agencies].
Audience 1: Creators
The individual freelancer who is more likely in the starter phase of their career [social media influencers, tutors, and artists].
Audience 2: Independent Contractors
Independently contracted professionals that have more established careers but are subject to Self-Employment Tax [real estate brokers, accountants, and subcontractor agencies].
PAID SOCIAL ADS
I designed a variety of highly visual digital ads that were run on paid social platforms such as Facebook and Instagram. These ads provide varying hooks and degrees of information about what Wingspan offers and were served to users depending on what stage of the marketing funnel they were are at.
